The Sporting Club

An Icon Returns

Advertising, Branding, Digital Advertising, Direct Marketing, Outdoor, Video Production

Located at The Bellevue, one of Philadelphia’s most historic and famed properties, The Sporting Club at The Bellevue was undergoing a complete renovation and was in need of a plan to relaunch as Philadelphia’s premier destination for wellness, fitness, and social engagement. Ownership had invested significantly in re-imagining the iconic club, modernizing and rebuilding every inch of the 100,000+ square feet of best-in-class fitness, innovative training space and a full range of unparalleled lifestyle amenities for members.

Nucleus Digital crafted a comprehensive marketing strategy, beginning with reconnecting with former members through personalized outreach and reaching new audiences via targeted campaigns across various media and communication channels.

The engaging creative campaign focused on highlighting the club’s unparalleled experience through a mix of digital, print, outdoor and personalized marketing tactics that resulted in achieving initial membership objectives months ahead of schedule. The Sporting Club at the Bellevue is setting a new benchmark in Philadelphia’s fitness and lifestyle landscape and we successfully celebrated its re-invention through our efforts.