Yards Brewing Company

Made By Phila

Advertising, Branding, Digital Advertising, Video Production

From a little garage in Manayunk to a 70,000 square foot state-of-the-art brewery in the heart of Philadelphia, Yards Brewing Company has gained momentum establishing their name as a beloved Philadelphian brand. With an enthusiastic local following, Yards tapped into Nucleus Digital to reinforce their home market efforts, creating a dynamic, one-of-a kind campaign.

The “Made By Phila” campaign was created to remind local beer drinkers of Yards Philly roots and work ethic.  With a series of digital banners, social media ads and online videos, we developed the Made By Phila campaign, capturing the hard work, grit and essence of all things Philadelphia.

Yards is not just made in Philadelphia. It is made by Philadelphia.

While launching the brand campaign Nucleus also developed the branding and design of Star Jockey Galaxy Hop IPA as part of the Yards 8-bit video game beer line extension family.