Collateral Development, Naming, Visual Identity, Web Design
The centerpiece of Philadelphia’s newest and most exciting neighborhood, East Market, this sophisticated tower is a sanctuary, where its residents can leave the city behind and relax amid a host of amenities and conveniences.
We were brought on to help our client develop a brand that matched the city’s most exciting new address. After conceiving a name and brand identity that felt at once classic and new, we told its story through beautiful collateral and a clean, smart website.