For over 30 years, MANNA (Metropolitan Area Neighborhood Nutrition Alliance) has been providing nourishing, medically-tailored meals to neighbors combating serious illnesses.
In support of amplifying awareness and increasing donations, Nucleus Digital developed an emotionally driven creative campaign to resonate among the Philadelphia-based audience. In conjunction, to further maximize impact, Brownstein’s Red Thread PR team designed a program leveraging tactics across the PESO model to raise awareness of MANNA’s efforts and showcase the organization’s thought leadership within Food as Medicine.
The creative campaign features powerful yet hopeful imagery, conveying the nourishment MANNA’s meals provide. Leveraging paid media tactics including WXPN radio, Instagram/Facebook social ads, and targeted display, MANNA’s site saw a strong increase in audience engagement with over 20k pageviews and 14k new users since the time of launch in Fall 2021.
Looking ahead to 2023, with evolved heart-felt creative and the addition of outdoor and transit paid media tactics, MANNA looks forward to continued brand momentum and audience engagement.