DiLorenzo Realty Group

YouCouldStay.com

Outdoor, Visual Identity

A different kind of real estate firm was in need of a brand as unique as their approach. Their business is all about selling a dream: Don’t spend a week at the beach. Spend your life at the beach.

Rather than follow the industry trend of advertising with pictures of realtors, we helped DiLorenzo’s clients envision what life at the beach could be. Everything led to a website URL with a simple, yet powerful call to action: youcouldstay.com