Citi Trends

Nucleus collaborated with Citi Trends, a leading national fashion, accessory, and specialty value retailer, to develop a campaign aimed at driving in-store foot traffic and sales among both existing and new customers.

In-depth research into audience segments laid the foundation for our strategic approach, delving into the mindset and affinity of the target demographic for the Citi Trends brand. Armed with a profound understanding that Citi Trends is for all individuals who live life with more pop, more color, more attitude, and more individual style, Nucleus conceived the “Stand Out Strong” campaign. This initiative celebrated that sense of individuality and self-expression while aligning with the brand’s commitment to providing fashionable apparel, accessories, and home trends that are accessible to everyone at unbeatable prices.

Through artful curation, the stores were positioned as spaces where every item stands out strong, reflecting the personality of Citi Trend customers. Nucleus strategically designed the messaging to resonate with the target audience, emphasizing affordability without compromising style.

Nucleus developed and deployed social media ads, animated display ads, and a :30 radio spot.  The campaign has already made a considerable impact in the market, signaling a promising start to the “Stand Out Strong” initiative.