Arthaus

The Modern Art of Living.

It will be the most luxurious residential property ever built in the city of Philadelphia – a 47-story masterpiece rising above the Avenue of the Arts. And Dranoff Properties asked us to tell the story.

We named the property Arthaus, a play on its location at the epicenter of the Philadelphia art scene and the Bauhaus – a historic movement in architecture and design that believed above all else that form should follow function.

We then crafted an elegant and sophisticated brand for the property that included a website, video, brochure and collateral, all introducing the elite of Philly to the Modern Art of Living.