Harvest Hero

Harvest Hero brought on the Nucleus team to develop and deliver a powerful brand platform and advertising campaign focused on increasing brand awareness and driving sales of their soil enhancement products.

The brand messaging  speaks to both the recreational  and commercial horticultural communities, emotionally connecting with their passion for growing a great harvest (and the work that goes into it). The effort centered around the creation of a new Ecommerce website and the development of an integrated advertising campaign (with new product photography), including online display, social media, emails and targeted print.